(An intentional) Business Student building a career where strategy meets creativity.
©2026
Passion Air
University of Bath
Bath Impact Projects
African Caribbean Society
Sutton Grammar SchoolI don't drift into things. I pick them on purpose, learn them by building, and see them through.
When I want to understand something, I build a real version of it. I started KOBS Activewear with no experience, then ran sourcing, the Shopify store and social media myself.
Live Shopify store and ~1,000 TikTok followers, from zeroI produced and designed my school's 200-page magazine to deadline while sitting my A-Levels, then delivered the Class of 2024 yearbook on my own.
200 pages, 1,000+ printed copiesThree EPs taught me that good songs aren't enough. For the album I'm running it like a product launch: rollout plan, visuals and marketing alongside the music.
3 EPs in two years, debut album in productionAs Vice-Chair of the African Caribbean Society I set out to grow attendance, and to make events worth coming back to.
+60% participation in 2 months, Society of the MonthThe projects and ideas I'm working on outside my degree right now: one creative project, one tool I'm building and one business idea. This is the part of the site that changes most.
By Kobi
My first full project and my most vulnerable work yet. After two years and three EPs, I'm releasing this one properly, with the artwork, visuals and marketing rollout planned alongside the music.
In productionBy Kobi
An AI workflow that takes a job description and tailors my CV to it, using only things I've actually done. It runs inside Claude for now, and I'm developing it further.
By Kobi
A business built around Instagram, using AI so one person can run it properly. It's in development now, shaped by what I learned running KOBS.
In developmentA semester at the National University of Singapore studying New Venture Creation, Marketing Strategy, Leading in the 21st Century and Organisational Behaviour, and travelling the region this year.
The album is next.
I've been making music for two years. I write, record and engineer my own songs, and I work closely with other artists on their records and mine. I'm still learning, but I'm finally at the point where I can make a full, considered project, which is why the album matters so much to me.
I'm also my own creative director. I set the vision for every release, from the cover art and visuals to the rollout and promotion, so each one feels like a considered body of work rather than just a set of songs. I run it like a small product launch and learn from how each one lands.
Alongside photography, videography is the creative skill I use most. I shoot music videos and podcast sets with other creatives, from shot list to final cut in Premiere Pro.
Photography is how I practise seeing, and how I build a brand's visual eye. Live shows including Drake at Wireless and Dave at the O2, London from the Shard, cadet exercises at Otterburn, and travelling South East Asia this year.
The SuttonianSutton Grammar School's annual magazine. As producer and designer I led the concept, contributed photography and laid out all 200 pages to a fixed print deadline, alongside my A-Levels. I wanted it to feel like something people kept.
"Navigating the balance between aesthetics and readability became a daily puzzle. The beauty lies in witnessing it all converge in the end."
My year group's leavers' yearbook, designed on my own around a streaming-service concept: a sign-in screen as the cover, a "Who's watching?" contents page and the year "wrapped" to close.
An activewear brand I built from nothing while still at school. I sourced and tested products with suppliers, built the Shopify store, made the launch content and grew TikTok to about 1,000 followers. When supplier delays hit, I re-planned around them.
Creative lead for an African-inspired drinks brand. I designed the logo, colour palette and packaging mockups, and built half of the website.
in plain words.
University of BathBSc International Management (Hons). Recipient of the Claverton Scholarship.
National University of SingaporeExchange Semester. Modules (links to NUSMods):
Sutton Grammar SchoolA-Levels in Mathematics, Business and Economics.
Case studies and market simulations across portfolio management, trading, risk and client solutions.
Co-led a committee of 8 and ran day-to-day operations. Grew average participation by 60% in two months, and our partnerships and events won the university's Society of the Month award.
Worked in mixed-discipline teams for startups including Matchbox. I turned client goals into UI/UX recommendations and wireframes, then presented the plan to their CEOs.
Analysed historic passenger data to optimise routes and identify new revenue, helped 40+ passengers a day, and supported flight operations with weather monitoring and flight tracking.
Joined inter-divisional meetings on maritime security and pollution prevention, drafted diplomatic correspondence, researched African ports to inform policy decisions and tracked 100+ vessels a day.
Built an e-commerce brand from scratch: negotiated with and tested suppliers, launched a Shopify store and grew TikTok to ~1,000 followers from zero.
Forecasting and budgeting for £100M+ of operational expenditure.
Rose to Flight Sergeant over five years. Trained younger cadets in drill, first aid and physical training, and learned to make decisions under pressure on exercises at Otterburn army camp.
Flying was my childhood dream, and I still follow aviation more closely than anything.
Five years in the RAF cadets, flights in a Grob G103 Twin Astir and a lot of hours on the flight sim kept the passion going. My internship at Passion Air showed me the business side: route planning, passenger data and how an airline actually makes money. It's an industry I'd love to work in.